Whether you’re a hair salon, roofing company, car dealership, restaurant, or any small business that provides products and/or services to your local target market – we create and execute a unified marketing strategy that attributes towards having your prospects commit an action – whether it be walk-in customers, phone calls or online inquiries.
Our all-in-one marketing solution is conversion-focused through each element of marketing that it utilizes and is backed by our marketing performance guarantee.*
*Please do note that this may vary per contract and that there may be a minimum tier for KPI guarantees. We would recommend checking your specific guarantee for full clarification.
Whether you’re a new business or a business who’s established a reputation for several years – our unified marketing strategy focuses on establishing trust, credibility and authority within your local market or industry – which supports your brand in conversion increases and attributing more product and service value, therefore, increased pricing versus your competitors.
We establish brand trust and authority through several elements of your strategy, such as content marketing by being mentioned on Forbes, Huffington Post, Buzzfeed, and other media outlets.
Our unified marketing strategy takes an approach in building product and/or service value and establishing brand trust with authority that allows your business, regardless of what it’s current stage is to triumph competitors and engage target prospects within your own niche, in the same industry that you’re currently engaging with, although through a different angle.
While nearly every marketing agency offers marketing services – our unified marketing strategy takes an approach in establishing your brand within your own unique market.
One of the #1 reasons Amazon sellers and eCommerce stores fail is due to their products targeting a highly competitive market through paid advertising which resorts in prices being reduced, the value is lost and margins being cut shorter across the board.
Our unified marketing strategy focuses on establishing a marketing platform of your own, utilizing the same marketing technology that is utilized by Amazon to promote hundreds of thousands of sellers every single day, although, under your own brand.
If you’re a product manufacturer, distributor or retailer utilizing Amazon to sell your products through their ads or are struggling to build a marketing platform as an eCommerce store that does not rely on paid advertising with high cost per click margins that don’t incite repeat purchases through your brand – a marketing platform of your own will substancially reduce your costs.
Mitigate the costs and build your own marketing platform which increases ROI by not having to compete with sponsored advertisments which rely on Amazon, which took the initiative to establish their own marketing platform.
If you’ve established leadership in a specific market with a product and service, and you’re looking to breach into new markets and niche-oriented audiences – our white-glove dedicated marketing team becomes an extension of your existing team.
We’ll create and execute a marketing strategy that takes a unified approach towards creating a marketing strategy that establishes trust and authority in generating a substancially large and targeted audience in your new markets utilizing resources such as our on-staff journalists and social media distribution network of 10MM+ niche oriented followers.
Take advantage of our audience generating resources and in-depth sales and marketing analytics while both your in-house and our marketing team work in sync as an extension of your company.
both your in-house and our marketing team work in sync as an extension of your company. We focus on taking your existing product and/or service and segmenting them into several mini-campaigns in your target markets where the product and/or service value is demonstrated towards several segments of audiences in different variations.
Benefit from in-depth insights with customized advanced analytics that track your prospect engagement from source to close or purchase.
Whether you’re currently looking to infuse your existing initiatives with the audience-generating resources that are a part of our unified marketing strategy or whether you’re looking for the market expertise in a new upcoming market – our unified marketing strategy works hand-in-hand with your existing initiatives.
Our white-glove dedicated marketing team becomes an extension of your existing team; both teams work in sync whether on the same initiative or an entirely different market.
We create and execute a targeted search engine optimization strategy that focuses on acquiring your target prospects and/or audience.
Utilizing variation of low, medium and high-volume keywords through your search engine optimization strategy, we achieve results quickly and efficiently while each element of your strategy supports attaining natural search engine optimization as recommended by Google.
Regardless of your product, service and/or target audience, our search engine optimization strategy will attribute to several elements of generating a return on your investment:
“We’re receiving highly qualified leads now, and the leads that we received are easier to close due to the trust that was built up in marketing.”
“We struggled to attain rankings in our industry due to the competitiveness. We realized that high authority backlinks are the push forward.”
Our social media marketing services go beyond creating a posting strategy that focuses on generating, nurturing and converting your audience – even if your industry isn’t the “sexiest” to talk about.
We focus on generating your target audience naturally and organically through our proprietary platform which has the ability to reach and engage your target audience as if you were performing paid advertising without the added cost, on average attributing to 100 qualified followers per week.
We create and execute your social media marketing strategy which focuses on generating, nurturing and converting your target audience while consistently A/B testing to ensure that your followers translate into paying customers.
“We experienced near-immediate product sales as a result of dripping our content into their social media networks that targeted our market.”
“We had no idea what an actual posting strategy could do and because social media marketing was included, we wouldn’t have known otherwise.”
Our content marketing strategy consists of building authority and trust which results in engaging your target prospects through the power of influence.
We create and execute a content marketing publishing strategy through your direct blog, other high-authority niche-relevant blogs and journalistic media outlets* by utilizing our on-staff journalists that contribute for various publications like Forbes, The Huffington Post, Buzzfeed, and more!
While content marketing does establish brand authority and trust, supporting every element of your marketing strategy, it also contributes to generating your target audience based on the readership of the third-party website it was published too.
*Journalistic media outlets are available on a per-case basis based on availability for the specific industry.
“Having our company talked about by other sources added credibility to our business and our prospects were willing to do business with us versus our competitors.”
“We never understood how content marketing could boost our sales and search engine rankings at the same time because finding a marketing agency who executes it correctly was difficult.”
We create an email marketing strategy with several segments of email drip campaigns which focus on nurturing and converting your prospects, which have inquired, signed-up but have never purchased.
Whether you currently have an existing customer base or no active email subscribers, other elements of your marketing strategy focus on generating qualified prospects, which as a result your email marketing strategy focuses on converting, while at the same time ensuring that customers whom have purchased are following through the sales process for other products or services that they may be eligible for.
If you currently have no email marketing strategy, what businesses misunderstand is that your prospects need to be nurtured to understand that value that your product and/or service is instilling verses your competitors, which email marketing accomplishes in small segments.
“Before Herolocity, we used to send weekly newsletters which did absolutely nothing. Having them incorporate email marketing actually helped our prospects understand our value.”
“By having an email marketing strategy drip developed, it guided our prospects through the entire sales process based on behavior and reduced human error.”
Whether your prospect visited your website and inquired or explored several pages and left, they have expressed interest, although, they need to be nurtured and converted, which is what retargeting your prospects accomplishes with strategically created advertisement banners appearing on every ad-enabled website that they visit for 90 consecutive days.
We create and execute your remarketing strategy and include 25,000 visitors through our Google Certified partners, which translate to a savings of $3,000 per month on average thanks to our partnerships.
If you currently don’t have a remarketing strategy setup for your business, you may be losing several advantages to your competitors:
“The 25,000 remarketing visitor credits really helped streamline our prospect nurturing and close on potentially missed opportunities.”
“Having the ability to change promotions in real-time for anyone who has visited our website on events like Black Friday has surpassed our Q4 revenue expectations.”
One of the most critical elements of any marketing strategy is creating product and/or service value, which is one of the key-indicators that your potential prospects will look for and which will differentiate you versus your competitors.
We take an understanding of your existing product and/or services and create various angles of how your prospects will perceive the value in small marketing campaigns and provide recommendations of what internal changes we would recommend for your products and/or services where applicable and possible.
If you currently do not have a variation of product and/or service differentiators in comparison to your competition – the marketing strategy that we create and execute will help you understand on different types of opportunities that you are missing in your sales pipeline.
“We had difficulty finding a marketing company who understand that concept of incorporating sales into marketing before we started collaborating with Herolocity.”
“We’re in a very mainstream industry and Herolocity took our service and incorporated so many differentiators that changed every approach of how we do business.”
We create a pixel-perfect conversion optimized website, which utilizes product and/or service value that we establish for your marketing strategy that focuses on generating, nurturing and converting your target prospects.
One of the reasons our product is called Website365, is because every aspect of your marketing strategy revolves around your website in demonstrating brand trust, authority and converting your target audience.
Whether you’re a small business, eCommerce or Medium-Enterprise business, we understand the factors that come in consideration for your industry in order to convert your target audience, regardless of how saturated your market may be.
“We discovered that what was most important in a strategy is a designer which understands the concept behind sales and marketing, which is how conversion optimized websites are created.”
“Herolocity went beyond design and appeal to creating a website that incorporated every aspect of our marketing strategy which now brings highly qualified prospects to our sales team every single day.”
We create several mini-campaigns that revolve around building product and/or service value, alongside segmenting your products and/or services to stay laser-focused on the value proposition without interference from any other elements of your company and products or services.
We focus on utilizing landing pages differently with Website365 and here are two key aspects:
“We never knew that as an e-commerce store that we could create trendy landing pages which instill value on our products and results in instant conversions.”
“Segmenting our services into different landing pages, with different language and context for different target audiences increased our conversions by 40%.”
We perform A/B testing on nearly every element of your marketing strategy in order to improve generating, nurturing and converting your target audience on an on-going basis.
We track and monitor every element of your marketing strategy in real-time through your marketing analytics dashboard and determine where improvements can be made based on performance.
Whether it be ensuring that engagement on social media translating into customers or creating additional landing pages with different variations of value proposition – the goal of A/B testing is to ensure each element of your strategy is performing optimally.
“We have never tested before and our marketing team performed testing across social media, content marketing and retargeting which showed variations of results the next day.”
“We love the ability to track and monitor every instance of our marketing campaign, which shows us what is happening as the A/B tests are occurring at different stages.”
We assign one to two dedicated points of contact whom will be responsible for communication across every element of your marketing strategy, alongside working with your marketing team to ensure that the vision, creation and execution are performed with precision.
We segment our marketing team into groups based on their experience in specific industry types since we work with a majority of different industries; each group works with a minimal number of clients to ensure that a white-glove approach and understanding of each business is taken into consideration.
The number one reason why a majority of marketing strategies fail, other than not being unified with all elements of marketing being involved in sync is due to a white-glove approach not being taken.
“The previous marketing agency we had threw our account into a batch of other accounts – with Herolocity – it felt like they were a part of our company without needing to babysit.”
“We had a personal connection with our account manager which communicated with us consistently, but not just like a client, but more like a good friend.”
Website365 is conversion-centric and focuses on setting key performance indicators with every marketing strategy which not only establishes the end goal of the marketing strategy. While there are standard KPI options, we find that many businesses require custom KPI’s which are dependent on their current situation, which we strive to work together to set, execute upon and meet.
Naturally, each element of the marketing strategy that we create and execute results in all elements working in sync to attribute to KPI’s being met.
If your current marketing strategy does not have multiple elements working together in sync to attribute to the end goals that you’re seeking to accomplish – this is the attributing reasons why 75% of businesses fail in their first five years.
“We can confidently say that our marketing strategy resulted in 10 times more conversions than the agency that we previously used before Herolocity.”
“We looked for this type of marketing solution for a long time; there is simply no agency offering a personalized strategy that works in sync.”
Due to the fact that we create and execute every element of your marketing strategy, including establishing critical elements such as product and/or service value – we’re confident that we’ll attribute to specific end goals that your business demands to grow.
We’ll perform market research during the onboarding process, create your marketing strategy, and determine KPI’s that we mutually feel are attainable within a defined term; then we’ll guarantee that we will reach for and exceed those KPI’s, else we will disburse a full refund.*
*Please do note that this may vary per contract and that there may be a minimum tier for KPI guarantees. We would recommend checking your specific guarantee for full clarification.
One of the several reasons why other marketing agencies don’t offer a guarantee:
“We looked at Herolocity as an extension of our existing marketing team and finding an agency to be able to gain traction in our market confidently was hard.”
“We set KPI’s around obtaining a certain about of qualified prospects by the end of our term and they exceeded that KPI beyond what was guaranteed.”
We take tracking, monitoring and analyzing data very seriously – after all – we are a sales and marketing platform by heart with machine learning and artificial intelligence embedded into the core of our platform.
Before the execution of your marketing strategy, you’ll have the opportunity to demo your marketing analytics dashboard which allows you to monitor real-time metrics in various aspects of your marketing strategy, alongside data that indicates future performance based on previous and current trends.
We’d like to outline the three key aspects of our marketing analytics dashboard:
“Their tracking goes beyond any normal standards that we’ve seen because it’s not often that you can trace the origin of a prospect from the article that they read before they inquired.”
“We loved being able to login daily and view the performance of our entire marketing strategy through one simple dashboard. It allows us to swiftly adjust as necessary in our business.”
Explore the in-depth case study of how a small business evolved into a medium-enterprise.
Explore the in-depth case study of how this business acquired highly qualified B2C prospects.
Explore and learn about how our all-in-one marketing solution works in sync to meet KPI benchmarks.Watch Video
Explore and learn about how our all-in-one solution focuses on conversions across the entire strategy.Watch Video
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Herolocity is the #1 sales, business and marketing automation platform. It’s the home of the operating system for business with 100+ software applications and has everything you need to boost sales, increase productivity and manage day-to-day operations all under one unified platform. Give it a try, add our business website applications to your site and watch your customers shop online, book, pay and more.